Morocco’s, Ugandan firm Ridelink, Egypt’s Film Clinic get funding

 Morocco’s, Ugandan firm Ridelink, Egypt’s Film Clinic get funding

Morocco-based, a key player in the digitisation of local shops through its point-of-sale solutions, has secured funding from WitaMax, a company founded by Southbridge A&I and the Axxam Family Office.

The amount of funding was not disclosed. was founded five years ago by Said Belkhayat and Rim Benboubker. It offers a digital solution to manage physical points of sale. The company serves the Casablanca catering market with a base of more than 250 points of sale.

“During the Covid period, we focused on developing a solution to help our physical customers switch to a delivery model, by launching an aggregation platform for restaurateurs,” said Benboubker.


Ugandan e-logistics startup Ridelink has secured $150,000 in a pre-seed funding round led by Ortus Africa Capital, Omidyar Network and African Leadership Academy’s Young Entrepreneurs Fund (Anzisha).

Led by CEO Daniel Mukisa, four-year-old Ridelink is an e-logistics platform that connects SMEs to a network of transport operators.

The platform caters to SMEs in Uganda, Kenya and Tanzania.

Film Clinic

Ergo Media Ventures, owned by Ayady for Investment and Development, is investing in Film Clinic to expand its business activities of producing and distribution of motion pictures and boost creation of Egyptian content for regional and international audiences.

This is the first deal by Ergo among other investment opportunities in various media industries currently under consideration, said Gamal Guemeih, the manager of investments at Ergo.

Ergo, founded by Ayady in 2018, is managed by NI Capital, the investment arm of NIB.

Ayady, a subsidiary of NIB itself, owns an investment portfolio worth EGP860 million injected into development, non-banking financial services, media, education and healthcare sectors.

Vivek Sinha

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