Kuwaiti beauty platform Bookr has raised $1 million in a seed funding round led by Desert Ventures.
The three-year-old startup said in a statement it will use the money to expand its operations across at least two markets in the Middle East and North Africa region—Saudi Arabia and Egypt.
A women-led venture, Bookr was founded in 2018 by Zaina Al Bader and markets itself as a mediator between clients and beauty salons, barbers and spas as well as freelancing makeup artists and hairdressers.
Apart from Kuwait and Saudi Arabia, the beauty app is also available in Bahrain. It launched its online beauty products store in 2020 and claims to have processed more than 300,000 bookings worth over $15 million since 2018.
Bookr also provides a software-as-a-service solution for beauty service providers, by allowing them to manage their clients’ appointments, finances and inventory.
The startup says it seeks to tap into opportunities in the MENA region’s salon industry, which is growing at an annualised rate of 9.4%, twice as fast as the rest of the world.
Desert Ventures is a UAE-based venture capital firm that invests in post-revenue early-stage startups.
“Bookr is best positioned for the post-pandemic shift in consumer behaviour and expectations in an industry where digital adoption and spending is poised for strong double-digit growth on an annual basis over the next five years,” said Talal Al-Ajeel from Desert Ventures. “Salon owners, more than ever, continue to seek ways to enhance efficiency in an effort to increase the bottom line and offer clients the convenience and safety of online bookings.”