Jordan’s Adam Wa Mishmish gets seed funding; UAE’s Global Ventures makes ed-tech bet

 Jordan’s Adam Wa Mishmish gets seed funding; UAE’s Global Ventures makes ed-tech bet

(From left) Adam Wa Mishmish’s Luma and Lina Al Adnani, Ibrahim Taha and Lutfi Zayed

Jordanian ed-tech startup Adam Wa Mishmish has raised $475,000 in a seed funding round led by Saudi Arabia-based news and reviews website Hadi Badi.

Hadi Badi was joined by a bunch of Jordanian angel investors, the startup said in a statement. It did not identify any of them.

Of the total amount, $50,000 was contributed by Jordan-based Shoman foundation.

Adam Wa Mishmish was founded in 2016 by chief executive officer Luma Al Adnani and her husband and composer Ibrahim Taha, who “was frustrated with the quality of Arabic content available for their son, Adam”.

The musician couple also recruited fellow co-founders Lina Al Adnani and Lutfi Zayed to be the main voice of the project and art director, respectively.

Launched in January 2019, Hadi Badi is an initiative promoted by a group of Egyptian authors, translators, and child psychologists. It says it helps to “bridge the awareness gap about good Arabic children and young adult books”.

Global Ventures

Global Ventures, a UAE-based venture capital firm, has led a $10.8 million pre-Series A funding round in US-based online university Nexford University.

Global Ventures was joined by a Future Africa fund focused on education, angel investors, family offices and VCs from 10 countries including the US, the UK, France, Switzerland, Qatar, Nigeria, Egypt and Saudi Arabia.

Nexford will use the funds to fuel its expansion plans, particularly in Asia, build its products and expand its B2B offerings, the university said in a statement.

Launched in 2019, Nexford is an online university. It was founded by Fadl Al Tarzi, who was also the founder and managing partner at the London-based Magnify Ventures and is a member of the Young Entrepreneur Council.

Nexford said that employer-funded education accounts “for a large percentage” of its revenue, and that it “aims to expand its offering to meet rising needs for re-skilling and up-skilling in a post pandemic workplace”.

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